G5 Capital

About This Business

G5 Capital is a growth equity investment firm that was founded in 2014. The company focuses on early-stage investing and providing advisory services to high-growth, powerfully branded, fast-moving consumer products, technology, and services companies. With expertise in running, owning, and investing in direct-to-consumer businesses, G5 seeks out companies that conduct omnichannel business with a robust presence in internet retail, direct selling, direct response marketing, and/or social commerce segments. The growth equity market that G5 serves often features companies with double and triple-digit revenue growth rates, typically in the pre-cash flow or near-profit stage. To be considered for a relationship with G5, candidate companies should be past the venture stage and the point of proof of concept, seeking capital to fund or accelerate their growth rate, build out for scale, hire additional key personnel, or develop new or adjacent markets. G5 Capital can commit capital of up to $5.0 million in any single growth equity company, with the flexibility to invest in tranches as small as $100,000. In addition to equity participation, G5 adds value through strategic guidance and operational support, leveraging the experience and expertise of its principals and advisors in running both high-growth companies and large, multi-national consumer product companies. The firm's extensive network of industry experts provides a deep bench of tactical resources that can be accessed to help address business challenges. As a committed partner, G5 is available to contribute as members of the Boards of Directors of its portfolio companies or assume advisory or observer positions, intent on adding value in multiple areas. With a focus on building strong relationships with its portfolio companies, G5 Capital is dedicated to helping them achieve their growth objectives and succeed in their respective markets. The company's investment approach is centered around providing strategic advisory and management value, as evidenced by its realized investments and the success of its portfolio companies, such as Hungry Root and One Hope Wine. By combining its investment expertise with operational support and strategic guidance, G5 Capital is well-positioned to help high-growth companies achieve their full potential and drive long-term success.