BSR Group

About This Business

The BSR Group is a proudly Australian franchisor operating in the electrical and furniture retail industry. With a strong focus on assisting franchisees to maximize their offerings to customers and providing comprehensive support, the Group aims to enable its members to compete effectively in an increasingly competitive market. The primary services offered by the Group include buying and merchandising, retail services, advertising and promotions, information technology and communications, training and development, and store development and design. BSR Group manages and licenses several prominent brands, including Betta, Designer Appliances, Furniture Zone, Stan Cash, Billy Guyatts, R.T. Edwards Commercial, Begents Powered by Betta, and Whitfords. The Group's objective is to provide the most comprehensive and all-inclusive service possible, ensuring that its franchisees can deliver exceptional value to their customers. With a commitment to innovation, quality, and customer satisfaction, BSR Group has introduced its own brands, such as Norj and BSR Direct, offering a unique and tailored experience for customers. Through its corporate sites, the Group communicates its dedication to quality, innovation, and community engagement, providing customers with valuable insights, product information, and an enhanced shopping experience. As a franchisor with a strategic focus on transparency, customer satisfaction, and industry leadership, BSR Group plays a pivotal role in the Australian retail landscape. With a legacy spanning over 60 years, particularly through the iconic Betta brand, the Group continues to expand and evolve, with recent developments including the opening of new stores and the acquisition of new businesses. The BSR Group's purpose is to operate an efficient retail services franchise business that provides comprehensive support for its members, enabling them to generate value for themselves and their customers. By supporting local communities across Australia, the Group reinforces its commitment to being a responsible and engaged corporate citizen. Through its diverse range of products and services, BSR Group strives to make a positive impact on the lives of its customers, franchisees, and the broader community.